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WHOOP FIT: Hackathon

Update in Progress: Email me for complete project details: martinlee.designs@gmail.com

Challenge: WHOOP and its members have seen tremendous benefits of its wearable technology product. How can we help even more people unlock the benefits of understanding what their bodies are trying to tell them? 

My Role: UX/UI Design, UX Research, UX Writing, Pitch Deck Design

Timeline: 24hrs from

Jan 20 to Jan 21, 2021 

WHOOP is a tool that allows individuals to unlock their greatest potential so they can perform at their highest level. WHOOP understands that our bodies are constantly evolving, so it provides personalized insights to help maintain optimal health.

Platform: Mobile

Tools: Figma & Adobe Creative Suite, HTML, React

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QUANTITATIVE BACKGROUND

9 out of 10

adults struggle with Health Literacy, even for people rated with high literacy skills 

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WHY IS THIS CONCERNING? 

11%

of users will uninstall apps
if deemed to be confusing to use or understand

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WHAT IS THE PROBLEM? 

When WHOOP presents health information that is difficult to understand, members feel overwhelmed when the app lacks actionable steps that members can take to change their own health outcomes. 

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WHAT IS THE HYPOTHESIS? 

We believe: When Members are presented with biological indices of health with a lack of actionable steps, Members feel helpless about their condition and feel overwhelmed, resulting in poor app satisfaction

PROBLEM FEEDBACK 

"In some ways, it's just too much for my needs. I'm probably a pretty average user: I jog, I go on walks, I cycle. I do my best to get decent sleep and move around while mostly stuck inside my home. The Whoop Strap 3.0 basically wrote a thesis about my body. For the more casual user, it might be information overload."

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THE HMW 

How might we help Members better utilize WHOOP's biological indices of health with more confidence in order to empower Members to unlock their greatest potential to elevate app experience?

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WHOOP FIT

Monitor your heart rate 24/7 with insight into how strenuous your activities are to suggest activities best suited for you. 

LIGHT STRAIN (0-9)

BASED ON YOUR 
BODY STRAIN

Strain is a true measure of how much stress you're putting on your body, both mentally and physically. 

This level of exertion indicates room for active recovery with minimal stress being put on the body.

MODERATE STRAIN (10-13)

This range indicates moderate stress is being put on the body which helps maintain fitness.

HIGH STRAIN (14-17)

This level of exertion indicates increased stress and/ or activity which can help build fitness gains in your training.

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HEALTH INFO WITH
ACTIONABLE STEPS

Based on robust biological indicators of your exertion and activity level, WHOOP FIT suggests activities to facilitate recovery while helping you reach target exertion goals.  

WHOOP BREATHE

A restorative activity that enhances attention, alleviates stress, increases concentration, and recalibrates your awareness back to the present. 

People do indeed have an inner potential that can be tapped to function at their highest level, but sometimes actions to uncover untapped potential, as simple as asking ourselves to breathe, can be easily overlooked. How might we not commit the aforementioned mistake and further demystify secrets our body is trying to tell us?

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HACKATHON TAKE AWAYS

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REFERENCES 

www.whoop.com

https://mashable.com/article/whoop-strap-tracker-review

https://nnlm.gov/guides/intro-health-literacy

https://clevertap.com/blog/uninstall-apps/

https://healthcommunicationpartners.com/need-know-health-literacy-health-apps/

https://i.pinimg.com/originals/d1/c2/e7/d1c2e7cfe4b4cf7bf9dfe66cb94bc3cb.jpg

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SHOUTOUT TO

TEAM SPICY PEAS

Special Thanks to AUDREY BROWN 

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